Welcome to Level Up
where your next play begins!
where your next play begins!
About US
We are a Consulting and Coaching company headquartered in the UAE, with offices in Spain, France, and Italy. Founded by Alessio Borrelli, a former executive who led large teams across EMEA and LATAM for global technology leaders including Dell, Symantec, SAP, Oracle, and LinkedIn/Microsoft.
Alessio Borrelli
CEO and Founder
Our Team
Our team comprises professional coaches, former entrepreneurs, business leaders, and subject matter experts. They combine deep operational experience with proven coaching excellence.
Alessio Borrelli
CEO and Founder
TIM VAN WANROOIJ
Executive Coach
CRAIG NICHOLSON
Executive Coach
ROSARIO DI DIO
Executive Coach
GARY SWALE
Strategic Business Advisor
Hosam El Nagar
Strategic Business Consultant
Murat Kalafat
Executive Advisor
Alberto Borrelli
Corporate Tax and Financial Consultant
Coaching Programs
Tailored for growth. Designed for impact. Powered by experience and AI.
At Level Up, we build transformative coaching experiences tailored to your people, your business, and your goals.
Each program can be delivered through a fully branded, AI-enhanced coaching platform tailored to your organisation.
Our programs are designed to create real behaviour change, boost team performance, and prepare your organisation for what’s next.
At Level Up, we build transformative coaching experiences tailored to your people, your business, and your goals.
Each program can be delivered through a fully branded, AI-enhanced coaching platform tailored to your organisation.
Our programs are designed to create real behaviour change, boost team performance, and prepare your organisation for what’s next.
- Sales Academy – Sales & Team PerformanceUnlock commercial excellence.
We coach sales teams and leaders to improve execution, deepen collaboration, and consistently drive revenue growth - Executive LeadershipGrow vision, influence, communication and decision-making at the top.
This program sharpens the strategic edge of senior leaders, helping them lead with clarity, presence, and impact in high-stakes environments. - Wellbeing & Personal EffectivenessBuild resilience where it matters most.
Designed to help professionals sustain energy, focus, and purpose in fast-paced or high-pressure settings. Because excellent performance starts with personal balance. - Change & TransitionLead through transformation.
Whether it’s a reorg, role change, or cultural shift, we help teams and leaders adapt, align, and move forward with confidence and purpose. - Train the Trainer ProgramMultiply your leadership capacity.
We equip internal coaches and team leaders to guide others, building coaching capability inside your business to scale leadership sustainably. - Onboarding & Talent RetentionAccelerate success. Sustain engagement.
From new hire ramp-up to internal mobility, this program supports key talent in growing faster, settling stronger, and preparing for their next play.
Strategic Consulting
Helping companies scale with clarity, precision, and speed.
Level Up’s consulting services are designed to transform ambition into execution. We partner with investors and founders to build resilient, scalable businesses across multiple markets.
Level Up’s consulting services are designed to transform ambition into execution. We partner with investors and founders to build resilient, scalable businesses across multiple markets.
- Go-To-Market Strategy (GTM)• Market segmentation & prioritisation
• Ideal customer profile (ICP) and buyer personas
• Value proposition and competitive positioning
• Pricing models and revenue forecasting
• Demand generation strategy (organic & paid)
• Sales motion definition (inbound, outbound, hybrid) - Sales Funnel Design & Optimisation• Funnel architecture: from awareness to conversion
• KPI definition and dashboard setup
• Conversion rate optimisation and channel mix
• CRM setup & pipeline management review (HubSpot, Salesforce, etc.)
• Commission plans & performance frameworks - Geographic Expansion Strategy• Market entry strategy & risk assessment
• Localisation of offer and messaging
• Talent & partner scouting for target markets
• Launch playbook and 90-day commercial activation plan - Organisational Design & Resource Planning• Org chart evolution (6–12–24 months view)
• Hiring plan & budget alignment
• Role definitions and performance expectations
• Leadership team effectiveness and role clarity
• External vs internal resource mapping - Product-Market Fit Validation (for early-stage companies)• Feedback loops with early adopters
• Value gap analysis and feature prioritisation
• Roadmap validation with commercial needs
• Advisory on monetisation model & pricing evolution - Investor-Ready Strategy & Storytelling• Business model and growth story refinement
• Pitch deck review and enhancement
• KPI alignment with funding expectations
• Coaching for investor meetings
i. Content: 5 lessons: Lead Generation, Pipeline Management and Closing, Forecasting, Master Planning, Time Management and Productivity, Communication
ii. Pricing: 1.500 euro (No VAT is applicable)
iii. Level Up Sales Certification “Advanced”
iv. Access to the Level Up Pool of Talent
v. Anytime access to the sessions online
vi. Customer support
By proceeding with the payment, you agree to our Terms & Conditions.
ii. Pricing: 1.500 euro (No VAT is applicable)
iii. Level Up Sales Certification “Advanced”
iv. Access to the Level Up Pool of Talent
v. Anytime access to the sessions online
vi. Customer support
By proceeding with the payment, you agree to our Terms & Conditions.
i. Content: 10 lessons: Lead Generation, Pipeline Management and Closing, Forecasting, Master Planning, Time Management and Productivity, Communication, Handling Objections and Conflict Resolution, Leadership and People Management, Relationship Building and Network Growth, Hiring and People Management, Strategic Thinking
ii. Pricing: 5.900 euro (No VAT is applicable)
iii. Level Up Sales Certification “Professional”
iv. Access to the Level Up Pool of Talent with Priority
v. Live sessions, registered, with anytime access to the sessions and to the online coaching materials
vi. Priority Customer support
By proceeding with the payment, you agree to our Terms & Conditions.
ii. Pricing: 5.900 euro (No VAT is applicable)
iii. Level Up Sales Certification “Professional”
iv. Access to the Level Up Pool of Talent with Priority
v. Live sessions, registered, with anytime access to the sessions and to the online coaching materials
vi. Priority Customer support
By proceeding with the payment, you agree to our Terms & Conditions.
CONTRACT OF SERVICE
This Contract of Service (“Agreement”) is made between:
Level Up Emea FZ-LLC, a company incorporated under the laws of the United Arab
Emirates, with Licence Number 52000657, Registration Number 0000004061619,
incorporated on 14.01.2025, and having its registered office at:
FDRK6374
Compass Building Al Shohada Road
Al Hamra Industrial Zone-FZ
Ras Al Khaimah, United Arab Emirates
(hereinafter referred to as the “Company”), and
The individual or entity purchasing the Sales Academy - Advanced Package (hereinafter
referred to as the “Client”).
1. OBJECT OF THE CONTRACT
The Company agrees to provide the Client access to its Sales Academy - Advanced
Package, an online training program covering the following topics:
• Lead Generation and Pipeline Management
• Forecasting
• Master Planning
• Time Management and Productivity
• Communication
The Company reserves the right to modify or update the content of these topics at its sole
discretion and without prior notice, ensuring the best learning experience for the Client.
After one month of subscription, the Client will receive a Level Up Certification,
confirming their completion of the program. The Company will discuss the Client’s readiness
with its partners and facilitate connections between the Client and relevant partners to support
potential hiring opportunities.
2. DELIVERY OF SERVICE
Upon successful payment of the course fee, the Client will receive a unique access link sent
to the email address provided during the purchase process. The Client will have access to the
training materials at any time.
3. FEES AND PAYMENT
The total fee for the Sales Academy - Advanced Package is 1,500 EUR. Payment must be
completed online through the Company’s website. No refunds will be issued once the Client
has received access to the training materials.
4. CLIENT RESPONSIBILITIES
The Client agrees to:
• Provide accurate and valid contact information.
• Use the provided access link solely for personal or internal business purposes and not share
it with third parties.
• Abide by the Company’s policies regarding online training, including non-distribution of
materials.
5. INTELLECTUAL PROPERTY
All materials provided in the Sales Academy - Advanced Package remain the intellectual
property of the Company. The Client is granted a non-exclusive, non-transferable license to
use the materials for learning purposes only.
6. TERMINATION
The Company reserves the right to terminate access to the training materials if the Client
violates any terms of this Agreement, including unauthorized sharing or commercial use of
the materials.
7. PRIVACY AND DATA PROTECTION
The Client’s personal data will be collected and processed in accordance with applicable data
protection laws. The Company will only use the Client’s data to:
• Provide access to the Sales Academy - Advanced Package.
• Send relevant updates and support information.
• Comply with legal obligations.
For full details on how we handle personal data, please refer to our Privacy Policy.
8. LIMITATION OF LIABILITY
The Company makes no guarantees regarding specific results from the training. The
Company shall not be liable for any indirect, incidental, or consequential damages arising
from the use of the training materials.
9. GOVERNING LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of the
United Arab Emirates. Any disputes arising out of or related to this Agreement shall be
resolved exclusively in the courts of Ras Al Khaimah, UAE.
10. ACCEPTANCE OF TERMS
By purchasing the Sales Academy - Advanced Package, the Client acknowledges having
read, understood, and agreed to these terms and conditions.
Level Up Emea FZ-LLC
Date of Purchase: ___________________
This Contract of Service (“Agreement”) is made between:
Level Up Emea FZ-LLC, a company incorporated under the laws of the United Arab
Emirates, with Licence Number 52000657, Registration Number 0000004061619,
incorporated on 14.01.2025, and having its registered office at:
FDRK6374
Compass Building Al Shohada Road
Al Hamra Industrial Zone-FZ
Ras Al Khaimah, United Arab Emirates
(hereinafter referred to as the “Company”), and
The individual or entity purchasing the Sales Academy - Advanced Package (hereinafter
referred to as the “Client”).
1. OBJECT OF THE CONTRACT
The Company agrees to provide the Client access to its Sales Academy - Advanced
Package, an online training program covering the following topics:
• Lead Generation and Pipeline Management
• Forecasting
• Master Planning
• Time Management and Productivity
• Communication
The Company reserves the right to modify or update the content of these topics at its sole
discretion and without prior notice, ensuring the best learning experience for the Client.
After one month of subscription, the Client will receive a Level Up Certification,
confirming their completion of the program. The Company will discuss the Client’s readiness
with its partners and facilitate connections between the Client and relevant partners to support
potential hiring opportunities.
2. DELIVERY OF SERVICE
Upon successful payment of the course fee, the Client will receive a unique access link sent
to the email address provided during the purchase process. The Client will have access to the
training materials at any time.
3. FEES AND PAYMENT
The total fee for the Sales Academy - Advanced Package is 1,500 EUR. Payment must be
completed online through the Company’s website. No refunds will be issued once the Client
has received access to the training materials.
4. CLIENT RESPONSIBILITIES
The Client agrees to:
• Provide accurate and valid contact information.
• Use the provided access link solely for personal or internal business purposes and not share
it with third parties.
• Abide by the Company’s policies regarding online training, including non-distribution of
materials.
5. INTELLECTUAL PROPERTY
All materials provided in the Sales Academy - Advanced Package remain the intellectual
property of the Company. The Client is granted a non-exclusive, non-transferable license to
use the materials for learning purposes only.
6. TERMINATION
The Company reserves the right to terminate access to the training materials if the Client
violates any terms of this Agreement, including unauthorized sharing or commercial use of
the materials.
7. PRIVACY AND DATA PROTECTION
The Client’s personal data will be collected and processed in accordance with applicable data
protection laws. The Company will only use the Client’s data to:
• Provide access to the Sales Academy - Advanced Package.
• Send relevant updates and support information.
• Comply with legal obligations.
For full details on how we handle personal data, please refer to our Privacy Policy.
8. LIMITATION OF LIABILITY
The Company makes no guarantees regarding specific results from the training. The
Company shall not be liable for any indirect, incidental, or consequential damages arising
from the use of the training materials.
9. GOVERNING LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of the
United Arab Emirates. Any disputes arising out of or related to this Agreement shall be
resolved exclusively in the courts of Ras Al Khaimah, UAE.
10. ACCEPTANCE OF TERMS
By purchasing the Sales Academy - Advanced Package, the Client acknowledges having
read, understood, and agreed to these terms and conditions.
Level Up Emea FZ-LLC
Date of Purchase: ___________________
CONTRACT OF SERVICE
This Contract of Service (“Agreement”) is made between:
Level Up Emea FZ-LLC, a company incorporated under the laws of the United Arab
Emirates, with Licence Number 52000657, Registration Number 0000004061619,
incorporated on 14.01.2025, and having its registered office at:
FDRK6374
Compass Building Al Shohada Road
Al Hamra Industrial Zone-FZ
Ras Al Khaimah, United Arab Emirates
(hereinafter referred to as the “Company”), and
The individual or entity purchasing the Sales Academy - Premium Package (hereinafter
referred to as the “Client”).
1. OBJECT OF THE CONTRACT
The Company agrees to provide the Client access to its Sales Academy - Premium Package,
an online training program covering the following topics:
1. Lead Generation and Pipeline Management
2. Forecasting
3. Master Planning
4. Time Management and Productivity
5. Communication
6. Handling Objections and Conflict Resolution
7. Leadership and People Management
8. Relationship Building and Network Growth
9. Hiring and People Management
10. Strategic Thinking
Each session will last 1 hour, be delivered live via Zoom, and allow for interactive
participation. All sessions will be recorded, and the Client will have lifetime access to the
recordings through a provided link, along with access to all PowerPoint materials discussed
during the sessions.
The Client will receive a Level Up Readiness Sales Certification (Professional) upon
completion of the program.
The Client will also be considered a priority candidate for any job openings presented by
the Company’s partners.
Additionally, the program includes:
• 2 hours of coaching to prepare the Client for job interviews and CV review.
• 4 hours of coaching on the job to ensure the Client’s success in their role once hired.
2. DELIVERY OF SERVICE
Upon successful payment of the course fee, the Client will receive a unique access link sent
to the email address provided during the purchase process. The Client will have access to the
training materials at any time.
3. FEES, PAYMENT, AND REFUND POLICY
The total fee for the Sales Academy - Premium Package is 5,900 EUR. Payment must be
completed online through the Company’s website.
The Client has the right to disengage and request a refund. The refund will be calculated as
follows:
• A 1,000 EUR administrative fee will be deducted.
• 590 EUR per completed session will be deducted from the refund.
• Example: If the Client disengages after 3 lessons, the refund calculation will be:
5,900 - 1,000 - (590 × 3) = 3,130 EUR refunded.
Refund requests must be communicated via email to info@levelupemea.com. The refund
will be processed within 15 days of the request.
4. CLIENT RESPONSIBILITIES
The Client agrees to:
• Provide accurate and valid contact information.
• Use the provided access link solely for personal or internal business purposes and not share
it with third parties.
• Abide by the Company’s policies regarding online training, including non-distribution of
materials.
5. INTELLECTUAL PROPERTY
All materials provided in the Sales Academy - Premium Package remain the intellectual
property of the Company. The Client is granted a non-exclusive, non-transferable license to
use the materials for learning purposes only.
6. TERMINATION
The Company reserves the right to terminate access to the training materials if the Client
violates any terms of this Agreement, including unauthorized sharing or commercial use of
the materials.
7. PRIVACY AND DATA PROTECTION
The Client’s personal data will be collected and processed in accordance with applicable data
protection laws. The Company will only use the Client’s data to:
• Provide access to the Sales Academy - Premium Package.
• Send relevant updates and support information.
• Comply with legal obligations.
For full details on how we handle personal data, please refer to our Privacy Policy.
8. LIMITATION OF LIABILITY
The Company makes no guarantees regarding specific results from the training. The
Company shall not be liable for any indirect, incidental, or consequential damages arising
from the use of the training materials.
9. GOVERNING LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of the
United Arab Emirates. Any disputes arising out of or related to this Agreement shall be
resolved exclusively in the courts of Ras Al Khaimah, UAE.
10. ACCEPTANCE OF TERMS
By purchasing the Sales Academy - Premium Package, the Client acknowledges having read,
understood, and agreed to these terms and conditions.
Level Up Emea FZ-LLC
Date of Purchase: ___________________
This Contract of Service (“Agreement”) is made between:
Level Up Emea FZ-LLC, a company incorporated under the laws of the United Arab
Emirates, with Licence Number 52000657, Registration Number 0000004061619,
incorporated on 14.01.2025, and having its registered office at:
FDRK6374
Compass Building Al Shohada Road
Al Hamra Industrial Zone-FZ
Ras Al Khaimah, United Arab Emirates
(hereinafter referred to as the “Company”), and
The individual or entity purchasing the Sales Academy - Premium Package (hereinafter
referred to as the “Client”).
1. OBJECT OF THE CONTRACT
The Company agrees to provide the Client access to its Sales Academy - Premium Package,
an online training program covering the following topics:
1. Lead Generation and Pipeline Management
2. Forecasting
3. Master Planning
4. Time Management and Productivity
5. Communication
6. Handling Objections and Conflict Resolution
7. Leadership and People Management
8. Relationship Building and Network Growth
9. Hiring and People Management
10. Strategic Thinking
Each session will last 1 hour, be delivered live via Zoom, and allow for interactive
participation. All sessions will be recorded, and the Client will have lifetime access to the
recordings through a provided link, along with access to all PowerPoint materials discussed
during the sessions.
The Client will receive a Level Up Readiness Sales Certification (Professional) upon
completion of the program.
The Client will also be considered a priority candidate for any job openings presented by
the Company’s partners.
Additionally, the program includes:
• 2 hours of coaching to prepare the Client for job interviews and CV review.
• 4 hours of coaching on the job to ensure the Client’s success in their role once hired.
2. DELIVERY OF SERVICE
Upon successful payment of the course fee, the Client will receive a unique access link sent
to the email address provided during the purchase process. The Client will have access to the
training materials at any time.
3. FEES, PAYMENT, AND REFUND POLICY
The total fee for the Sales Academy - Premium Package is 5,900 EUR. Payment must be
completed online through the Company’s website.
The Client has the right to disengage and request a refund. The refund will be calculated as
follows:
• A 1,000 EUR administrative fee will be deducted.
• 590 EUR per completed session will be deducted from the refund.
• Example: If the Client disengages after 3 lessons, the refund calculation will be:
5,900 - 1,000 - (590 × 3) = 3,130 EUR refunded.
Refund requests must be communicated via email to info@levelupemea.com. The refund
will be processed within 15 days of the request.
4. CLIENT RESPONSIBILITIES
The Client agrees to:
• Provide accurate and valid contact information.
• Use the provided access link solely for personal or internal business purposes and not share
it with third parties.
• Abide by the Company’s policies regarding online training, including non-distribution of
materials.
5. INTELLECTUAL PROPERTY
All materials provided in the Sales Academy - Premium Package remain the intellectual
property of the Company. The Client is granted a non-exclusive, non-transferable license to
use the materials for learning purposes only.
6. TERMINATION
The Company reserves the right to terminate access to the training materials if the Client
violates any terms of this Agreement, including unauthorized sharing or commercial use of
the materials.
7. PRIVACY AND DATA PROTECTION
The Client’s personal data will be collected and processed in accordance with applicable data
protection laws. The Company will only use the Client’s data to:
• Provide access to the Sales Academy - Premium Package.
• Send relevant updates and support information.
• Comply with legal obligations.
For full details on how we handle personal data, please refer to our Privacy Policy.
8. LIMITATION OF LIABILITY
The Company makes no guarantees regarding specific results from the training. The
Company shall not be liable for any indirect, incidental, or consequential damages arising
from the use of the training materials.
9. GOVERNING LAW AND JURISDICTION
This Agreement shall be governed by and construed in accordance with the laws of the
United Arab Emirates. Any disputes arising out of or related to this Agreement shall be
resolved exclusively in the courts of Ras Al Khaimah, UAE.
10. ACCEPTANCE OF TERMS
By purchasing the Sales Academy - Premium Package, the Client acknowledges having read,
understood, and agreed to these terms and conditions.
Level Up Emea FZ-LLC
Date of Purchase: ___________________
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